To shape the dough, lightly flour a work surface. Place dough on work surface. Dust flour onto a rolling pin and roll dough until it is a 12-inch by 12-inch square that is 1⁄2-inch thick.
Next, take the softened butter for the filling and rub onto the rolled out dough by hand until it is completely covered. Sprinkle the cinnamon sugar mixture onto the dough evenly until it is gone.
Use a pizza cutter or bread knife to cut the dough vertically into 12 1-inch wide strips. Starting with the center strips (the outside edges are usually smaller and should be saved for last), place strip cut-side down in the pan and curl strip into a loose spiral with the cinnamon sugar coated side facing in, in the center of the pan. There should be about 1⁄4-inch of room left between the spiraled strip layers for the dough to rise and for the apples to fit. Take the next strip, place it in the pan with the cut-side down and cinnamon sugar coated side facing toward the dough spiral that’s forming. Pinch the ends together and continue the spiral.
Continue with remaining strips of dough. When final strip is placed in pan, pinch the end of the strip to the outside of the spiral to close the pattern. Then, take apple slices and start at center of spiral and place apples in between every layer until it is filled.